2023 is magenta.

This is this year’s trend color. It conveys joy, sophistication and uniqueness.

It’s funny, the irony of being such a particular color and, even so, its translation in the most known languages ​​is the same, “magenta”. In Portuguese, English, French, German… I imagine this as a sign of personality, as if the color, by itself, were one of those artists whose name cannot be translated.

If colors were people, I’d say this one is red, after putting on some elegant and provocative high heels, like a deity down the pavement.

Color and the deities have these faculties, to exalt positivism, magnetism and brightness, forming a trail, like that of a shooting star.

Because it is a color that stimulates, values ​​and illuminates, I use it as a muse. In my atelier, I embraced it even before it became a “trend color”, because life is not just blue or red. It’s magenta.

The days of blue temperament merge with the red that makes me blush on more vivacious days. And, together, they form this wall that inspires me on days of all colors and feelings.

When I’m here, “staring at the walls” is work. Feel and create, to materialize. It’s inspiration, like who breathes or like who imagines. And it is the expiration of art in small, metrically poured out breaths.

The name Magenta came to be used to define this red with drops of blue shortly after the famous Battle of Magenta, next to the city with the same name. A battle of just 1 day, fought in an Italian city, a country where stylists like Elsa Schiaparelli, Giorgio Armani, Valentino and many others came from, whose matrices inspired and continue to inspire generations, including mine.

It is described as a color of upliftment, inspiration and reflection. The color of alchemy and magic. For me, it is the color of harmony, well-being and imaginary that the Arts offer me.

2023 is magenta. And me too.